On October 11, 2018, in Washington, DC, Excelencia in Education announced a new national effort to serve Latino students and accelerate Latino student success with a framework endorsed by more than 60 colleges, universities, and partners. The Seal of Excelencia will be a voluntary certification system that signifies an institution has an intentional and comprehensive approach in data, practice and leadership to serve Latino students and seeks to raise the bar by which institutions are considered serving Latino students. A companion to the Seal is a Ladder of Engagement that will provide technical assistance for institutions to further develop their approaches to achieve the Seal by informing, promoting, and mobilizing change.